Please note: The website is currently under construction. A few finishing touches are still being added, but coaching is available to book.
Coaching Philosophy
Every archer is different, and coaching should reflect that.
Not every archer will fit into the idealised ‘textbook’ technique. I use the Archery GB technical framework as the foundation for my coaching, but I don’t see it as a checklist that every archer has to fit into. Everyone brings their own physical characteristics, experience and way of shooting, so there isn’t one perfect technique that will work exactly the same way for everyone. Coaching should work with those differences, helping each athlete find an approach that allows them to get the most from their potential. My role as a coach is to help you understand your own shooting, identify what you want to improve and work with you to find a way forward that makes sense for you.
I believe that athletes should have an active role in their own development. If there’s something specific you want to work on, that’s where we’ll start. My job isn’t to take over and tell you what you should be doing; it’s to help you understand the problem, explore possible solutions and decide how we can work towards it. You’re in control of what you want to get from your coaching. As your experience and confidence develop, the aim is for you to become increasingly able to recognise problems, make decisions and work on your own shooting.
Not every session needs to be about chasing a higher score. Confidence, enjoyment and understanding are all parts of development, and sometimes knowing when not to change something is just as important as finding something to improve. Ultimately, I want you to leave a session with a better understanding of your shooting and something useful you can take away and work on.
About Me – Kieran’s Archery Story
I started archery at university, and what was initially a small hobby alongside my studies quickly became a much bigger part of my life. I spent several years competing as a university archer, including two years as a TASS Sports Scholar while also taking on leadership roles within the club, and shooting for the Norfolk County team.
I started coaching in 2022 because I wanted to give something back to the club that had first welcomed me onto the shooting line. Along the way, I’ve developed my coaching skills through experience, observation and working alongside more experienced and higher-level coaches.
Progressing my way through the qualification levels, I’m now an Archery GB Development Coach and continue to develop my knowledge through coaching CPD, including exploring coaching methods, sports psychology and different approaches to technique.
As of July 2026 I have also been accepted onto Archery GB’s Performance Pathway Coach Development Programme, giving me another opportunity to broaden my coaching knowledge and experience by working alongside coaches that are guiding athletes on their path towards competing for Great Britain.
What I enjoy most about coaching is trying to understand why something is happening. Every archer is different, and what works for one person isn’t necessarily going to work for another. I enjoy working with athletes to figure out what works for them, rather than trying to force everyone into the same idea of a perfect technique.
That’s ultimately what led to Kraken Archery: a place where I can offer the kind of coaching I believe in, while continuing to learn and develop alongside the archers I work with.
Kraken Archery 